Tuesday, June 17, 2014
Long awaited VIG at McCormick Ranch makes its debut on June 24th
Just when you thought it would never happen..... The Vig at McCormick Ranch opens its doors on June 24th. Yippee
Thursday, June 5, 2014
Down Payment Saving Tips

Wednesday, December 4, 2013
Timless Design Ideas for Small Spaces
Remodeling, decorating, and more ∨
Home improvement can start with something as minor as installing track lighting or a ceiling fan.
Share photos of the kitchen cabinetry and sinks you like with a top kitchen remodeler in your area.
Home improvement can start with something as minor as installing track lighting or a ceiling fan.
Share photos of the kitchen cabinetry and sinks you like with a top kitchen remodeler in your area.
Monday, August 19, 2013
Preparing to campaign
I met with a branding consultant to design a 'campaign card' that I can leave with REALTORS and affiliates I meet during the campaign process. I have another incredible marketing professional, Joe Shurtz, with Sure Spark Marketing working on my new logo. The cards will take a minimum of 2 weeks to deliver and that is AFTER we decide on a design. I am so anxious to get this process started but I will just have to contain myself a little while longer.
Saturday, August 17, 2013
SAAR Board of Directors
I learned on Tuesday (after interviewing Monday) that I was selected to move forward to round 2 of running for a position on the Board of Directors for SAAR (Scottsdale Area Association of REALTORS) by the nomination committee. This is the first time SAAR has taken applicants through an interview process and eliminated potential candidates prior to the election. The catch was that I could not tell anyone until Friday which left me with my thoughts racing about how to begin campaigning. When I can.....
Tuesday, January 29, 2013
Picking the RIGHT moving company
There are lots of good reasons to hire a moving company. It lowers your moving day stress, saves your back, and with the right company can ensure that your goods are safe from accidental damage.
But for every sweet song of a smooth move, there are an equal number of “moving company blues” tunes out there. From a few sad notes of regret to total devastation, making a mistake when hiring a moving company can be an experience you’ll never forget.
Here are some tips to help make the right move when it comes to choosing partners for your next relocation:
1) Get in-house estimates for your move from anywhere between 2 to 4 companies. Many may say they don’t need to see your stuff to estimate the cost, but the fact is a reputable company will want to see your place first-hand.
2) Do your legal homework on the moving company. Trustworthy companies will have their Motor Carrier number and D.O.T. (Department of Transportation) license information posted online (or with their materials). Check with the BBB (Better Business Bureau) for complaints and do a little research on Yelp.com for customer reviews.
3) Don’t commit to a big deposit or other down payment. Shady operators can abscond with you money and/or hold your possessions hostage to extort “excess fuel charges” or other bogus price changes.
4) Never go with the low-ball offer. If you get three estimates within the same range and one that’s substantially lower, what does that tell you about the quote? Don’t let cheap impulses turn into expensive mistakes.
5) Get referrals from friends, co-workers, and even your H.R. department (assuming you work for a company that deals with relocations). Also... ask your real estate agent!
Are you looking for referrals for a trustworthy moving company? I’d be glad to provide you with private references. Contact me for the information today: Becca Linnig, RE/MAX REALTOR® (480) 570-8845, bhotaz@hotmail.com
Tuesday, January 15, 2013
The Right Home for the Right Buyer
Marketing a home is not like marketing a commodity, such as bottled water. While everyone needs shelter, it would be a serious oversimplification to say that’s all a home offers.
Many agents take the perspective that a home is the right home for a buyer simply because they happen to be selling it. The truth is it can be a real waste of time and effort convincing people that a home’s qualities are exactly what they’re looking for. It’s far more efficient to market the home’s qualities to the segment of buyers who have a natural lifestyle fit for the home.
Profiling and segmenting buyer lifestyle is an excellent way to optimize the budget for marketing a home. Rather than taking a shotgun approach, I like to tailor the home’s story as much as possible to the types of buyers who best represent the projected buyer for a specific listing.
Analyzing the specific qualities of the home is a natural first place to start. Is it close to an organic farmers’ market? Next to a country club with a legendary golf course? Does it have a garage fit for two BMWs, or is it a one-Prius sort of place? Has it got natural family sprawl or bachelor appeal?
I also like to talk with the sellers about what originally drew them to the home. What caught their eye? Why was it the right place at the right time? What is encouraging them to move on now?
All of this adds up to the story of a listing. This story can then inform the marketing plan for the property, staging decisions, open houses, and even the way photos/videos are shot and presented online.
We’re no longer looking for a convenient cave for shelter from the elements. We live in homes. Our homes should reflect our lifestyle. Keeping this in mind throughout the entire listing and marketing process is what makes me good at matching properties to buyers for my clients each and every week.
Let’s get started selling your home’s lifestyle today! Contact me for a no-obligation meeting: Becca Linnig, RE/MAX REALTOR® (480) 570-8845, bhotaz@hotmail.com
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